Recent Reads

Some new blogs I’ve come across recently and I’d recommend you checking them out!

Damn I Wish I’d Thought of That -Andy Sernovitz, author of Word of Mouth Marketing and past CEO/founder of Word of Mouth Marketing Association (WOMMA). Always filled with insights and ideas.

Note to CMO -Stephen Denny, the blog is formated as memo/notes to the CMO. I found his series on Killing Giant’s particularly relevant to jog our minds at Abunga.com as we explore some of the marketing strategies he suggests.

Rowan Simpson – Written by Rowan Simpson, he’s a Kiwi with a technology bent and although he hasn’t been blogging long he’s certainly got a style I enjoy. Check out his series on the Trade Me Manifesto.

Check them out!

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2 Responses to “Recent Reads”


  1. 1 Stephen Denny October 17, 2007 at 9:47 pm

    Gavin: great to read that you and your team got some value out of Killing Giants — thanks for the post! Shoot me a note — I’d welcome the chance to talk.

    Regards,
    S. Denny
    shdenny@note-to-cmo.com

  2. 2 invizibleink November 25, 2009 at 9:58 am

    Recently attended the WOMMA summit; while doing some investigating in the blogosphere I came across your blog and recognized Andy Sernovitz’s name. Good stuff you have here.


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