Posts Tagged 'collaboration'

Kip Knight shares how to utilize the power of all to build your business

I was fortunate to attend the Cincinnati area AMA lunch today, where Kip Knight, Vice President – Marketing of eBay spoke about “using the power of all of us to build your business” where he outlined his thoughts on the trending of business and marketing of companies moving into an open sourcing and collaboration model and away from the command and control model so many companies are familiar with.

Kip covered ground quickly, and interspersed his big ideas with humor to keep it light. As a result I left with a couple pages of notes. While Kip didn’t plant to many new ideas in my head, he proved a great review of blogs and articles I’ve read in the past few months. It’s also great to see yet another industry leader such as eBay to embrace these ideas.

You can view my full notes here (pdf download), but I thought I’d share a couple things he mentioned which I found very helpful and interesting.

First, Kip talked about a couple methods/programs they use to monitor the pulse of the eBay community.

* Voices – They fly in 20 users (sellers/buyers) each month and senior management with other key employees sit and talk with these users. Learning what they like about the site, what they don’t like, features they’d find helpful, etc. Once these users visit they become part of the Voices community and can be called in the future to answer questions and provide opinions on new ideas.
* Visits – This method takes 3 ebay employees to visit site users in their homes and watch them sell/buy on eBay. One employee asks questions, another takes notes, and the last video tapes.
* Views – Once a quarter, they conducts topical focus groups around the country on topics that are important to the company and it’s user base. i.e. Topic for Q2 2008 is safety

Secondly, he mentioned a couple stats I found very intriguing, the first of which is that 40% of the things sold on eBay are sold/listed via their API. 40%! That’s huge!

He also mentioned Wikipedia and how it’s huge user base allows for it to have a minimal staff of 5 full time employees, yet it is very agile in maintaining it’s product (obscenities last online for 1.7 minutes). It blows my mind that they are that quick in removing information that doesn’t conform to their community rules.

His talk sparked quite a few questions and ideas that require a bit more development, but I’ll follow up with additional posts later as those thoughts tie in for me, especially how they work with Abunga.

He also endorsed a book that I’m currently reading which is “Ultimate Question: For Unlocking the Door to Good Profits and True Growth” by Frederick F. Reichheld. The book focuses on the use of what is called the Net Promoter Score, boiling down to the question – would you recommend us to a friend? Pretty simple question, but very pertinent.

https://i1.wp.com/abunga.com/images/books/large/830/9781591397830.jpg

Have a great Easter.

Ikea and Facebook share more then just blue in their logo

I just saw an article on Slate.com comparing how Facebook is similar to Ikea.

I’ll admit that the similarities are not apparent at first sight. But a defining idea behind Wikipedia, Facebook, and blogging platforms such as WordPress is that if you give people the right tools, they’ll use them to create wonderful things in collaboration with each other or with the organization that provides the catalyst.

It is interesting because it’s taking a larger look at where customers create content when a company provides a platform. I’m interested to see how Abunga ties into this because while we are not a giant company like ebay or facebook, we do operate as both a content provider and a platform provider for both business to tie into our platform for selling, as well as a platform provider giving every member the tools to interact and change what we sell.

Facebook, like Ikea—and like Microsoft—has mobilized an army of independent suppliers. In Facebook’s case, they are developers who produce applications that can be plugged into the Facebook platform. In all these cases, the idea is the same: If Facebook (or Ikea) can woo the customers, independent suppliers will be queuing up to help, and if the independent suppliers are queuing up, Facebook (or Ikea) should be able to woo the customers.

And like the quote above we’ll need those independents, sellers in our case, to add further value to the site, to help “woo the customers.”

Which do you think comes first, the customers and then the independents, and then more customers? Or is like the field of dreams, build it (a great platform) and the independents, and then the customers will come?

Have a good day everyone.

Article

http://www.slate.com/id/2182149/nav/ais/


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