Posts Tagged 'field of dreams'

Ikea and Facebook share more then just blue in their logo

I just saw an article on Slate.com comparing how Facebook is similar to Ikea.

I’ll admit that the similarities are not apparent at first sight. But a defining idea behind Wikipedia, Facebook, and blogging platforms such as WordPress is that if you give people the right tools, they’ll use them to create wonderful things in collaboration with each other or with the organization that provides the catalyst.

It is interesting because it’s taking a larger look at where customers create content when a company provides a platform. I’m interested to see how Abunga ties into this because while we are not a giant company like ebay or facebook, we do operate as both a content provider and a platform provider for both business to tie into our platform for selling, as well as a platform provider giving every member the tools to interact and change what we sell.

Facebook, like Ikea—and like Microsoft—has mobilized an army of independent suppliers. In Facebook’s case, they are developers who produce applications that can be plugged into the Facebook platform. In all these cases, the idea is the same: If Facebook (or Ikea) can woo the customers, independent suppliers will be queuing up to help, and if the independent suppliers are queuing up, Facebook (or Ikea) should be able to woo the customers.

And like the quote above we’ll need those independents, sellers in our case, to add further value to the site, to help “woo the customers.”

Which do you think comes first, the customers and then the independents, and then more customers? Or is like the field of dreams, build it (a great platform) and the independents, and then the customers will come?

Have a good day everyone.

Article

http://www.slate.com/id/2182149/nav/ais/

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