Posts Tagged 'Rowan Simpson'

The sandbox just got bigger – taking advantage of the network

I ran across a quote (emphasis added) yesterday in  a post on Rowan Simpson’s blog where he was summarizing his time at Webstock.

Tom Cotes, who gave the best explanations I’ve heard to date for why it’s important to think outside of your own little sandbox. Succeeding online means thinking about how to take advantages of the network rather than just simply trying to build the best website.

I love this quote.  In fact I’ve printed it off and put it on my wall.  The Internet has changed and is changing and while it’s always been a network of computers, it’s moving toward a network of interconnected people and websites.

So in building a website or revamping one, the question can’t be “how do we draw everyone here and keep them here” but how do we produce content, or features that fit into the daily lives of Internet users?

Now, there might be some Goliath sites may not have to conform to these new “rules” as immediately because of their sheer magnitude, but take newspapers for example.  Here in Knoxville our local paper is owned by Scripps, and they’ve attempted to bring about a  social-media-esque way of working with the news.  They didn’t do this because this is what they were used to. They do it because they have to do it to compete.

For Abunga this means, where and how can we leverage the power of the network? It involves asking, is this feature networkable?

We’ve got a great site, but how do we plug into that network so it’s easier for you to use us?

What do you think?  Is he off base?  Am I off base?

Recent Reads

Some new blogs I’ve come across recently and I’d recommend you checking them out!

Damn I Wish I’d Thought of That -Andy Sernovitz, author of Word of Mouth Marketing and past CEO/founder of Word of Mouth Marketing Association (WOMMA). Always filled with insights and ideas.

Note to CMO -Stephen Denny, the blog is formated as memo/notes to the CMO. I found his series on Killing Giant’s particularly relevant to jog our minds at Abunga.com as we explore some of the marketing strategies he suggests.

Rowan Simpson – Written by Rowan Simpson, he’s a Kiwi with a technology bent and although he hasn’t been blogging long he’s certainly got a style I enjoy. Check out his series on the Trade Me Manifesto.

Check them out!


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